Commercial Applications
Which of the following statement(s) is/are correct?
Statement 1: Publicity is always a paid form of promotion that originates from the advertiser.
Statement 2: Advertising is a non-personal communication that requires payment to the media owner.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Advertising
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Answer
Only Statement 2 is correct
Reason — Statement 1 is incorrect because publicity is non-personal stimulation of demand which is NOT paid for by the sponsor; the message originates from the media, not the advertiser. Statement 2 is correct because advertising is a paid form of non-personal presentation in which the advertiser pays the media owner for space or time.
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