Commercial Applications
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
- Merchandise aids
- Free offer
- Distribution of free samples
- Clearance sale
Advertising
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Answer
Free offer
Reason — During festivals or important occasions, free offers (premium or bonus offers like free gifts on purchase) are widely used to attract customers and boost sales. This sales promotion technique creates excitement and encourages festive buying.
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Related Questions
All companies strive to build …………… strength.
- Brand
- Image
- Customer
- Employee
Which of the following is not an advantage of branding?
- It helps consumer to identify and recognise the product.
- It differentiates the product from the rival products.
- It ensures standards of quality and design to consumers.
- It is not the basis of advertising and other techniques of mass selling.
Which of these best describes the objective of sales promotion?
- To generate a short-term sales increase
- To allow consumers permanent discounted pricing
- To reduce the amount of inventory on hand
- To encourage consumers to choose one retailer as a preferred distributor
Money spent on advertisement is sheer wastage because:
- It does not add to the utility of products and services.
- Most of the advertisements are either ignored or escape the attention of consumers.
- Either (1) or (2)
- Both (1) and (2)