Commercial Applications
Which function of management starts before production and continues even after sale?
- Planning
- Controlling
- Marketing
- Directing
Answer
Marketing
Reason — Marketing begins with the identification and understanding of customer needs (before production) and continues even after the sale through feedback, customer service and after-sale services. It is a continuous process that integrates all activities of the enterprise around customer satisfaction.
Related Questions
Selling involves …………… of goods and services.
- Distribution
- Exchange
- Advertisement
- None of these
Which of the following is not the feature of marketing?
- Exchange mechanism
- Customer value
- Corrective action
- All of these
…………… philosophy suggests, that, the organisation should earn profit through volume of production.
- Production concept
- Marketing concept
- Pricing concept
- Societal concept
Which marketing concept places importance to attract and persuade customers to buy the products?
- Selling concept
- Production concept
- Product concept
- Societal concept