Commercial Applications
Under which function of marketing, marketer gives special name to the product of his own company?
- Packaging
- Branding
- Warehousing
- Labelling
Advertising
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Answer
Branding
Reason — Branding is the process of assigning a distinctive name to the product by which it is to be known and remembered. It is the process by which a product is branded.
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Related Questions
Which type of advertising focuses on a particular product or brand or service of an enterprise?
- Product advertisement
- Institutional advertisement
- Revenue advertisement
- None of these
Which of the following statement(s) is/are correct?
Statement 1: Publicity is always a paid form of promotion that originates from the advertiser.
Statement 2: Advertising is a non-personal communication that requires payment to the media owner.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Free samples are given to consumers in case of:
- Personal selling
- Sales promotion
- Advertising
- Publicity
Which advertising medium is most likely depicted in the image below, considering its high cost and short life?
- Radio
- Films
- Newspapers
- Outdoor Advertising