Give two reasons either for or against: "Public relations is a gimmick."

Against the statement. Public relations is NOT a gimmick.

1. Planned and Sustained Effort — Public relations is a deliberate, planned and sustained management function, not a temporary trick or gimmick. It involves long-term commitment to building relationships.

2. Based on Ethical Conduct — Public relations is based on truth, knowledge, full information and ethical conduct. It seeks to achieve mutual understanding by securing willing acceptance of attitudes and ideas, which is the opposite of a gimmick.