Commercial Applications
Good consumer relations depend heavily upon the nature of the …………… provided to consumers.
- Products
- Services
- Both 1 and 2
- None of these
Answer
Both 1 and 2
Reason — Good consumer relations depend heavily upon the nature of the products and services provided to consumers. Corporations seek to retain the goodwill of consumers through quality products and services, regular communication, sales representatives, meetings, surveys, mailings, magazines, and literature.
Related Questions
Statement 1: Public relations is primarily concerned with managing a company's internal communications.
Statement 2: Public relations involves anticipating, analysing, and interpreting public opinion to benefit the organization.
Which of the following is/are correct statement(s)?
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Good public relations help in
- Building goodwill and positive image
- Attracting and attrition of talent
- Building goodwill and negative image
- Decreasing sales and revenue
A public relations manager is trying to convince a community to support a new company policy. The manager carefully listens to the community's concerns and adjusts the policy accordingly.
Which element of public relations is being demonstrated in this scenario?
- Persuasion
- Empathy
- Human Relations
- Dialogue
Assertion (A): Dialogue is an essential part of public relations because it facilitates two-way communication.
Reason (R): Dialogue in public relations is used to impose the organization's views on the public.
- Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of Assertion (A).
- Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
- Assertion (A) is true, but Reason (R) is false.
- Assertion (A) is false, but Reason (R) is true.