"Good public relations do not help in building goodwill and positive image." Justify for or against and give a reason.

Against the statement. Good public relations do help in building goodwill and positive image.

1. Builds Goodwill — Good public relations help in building goodwill among various stakeholder groups including customers, employees, shareholders, suppliers, government, and the community.

2. Creates Positive Image — Through truthful communication and responsible performance, public relations creates a favourable picture of the organisation in the minds of the public.

3. Long-term Reputation — Ethical public relations focuses on building a positive, long-term reputation for the organisation, which contributes to overall success and sustainability.

4. Mutual Understanding — Good public relations establish a two-way flow of mutual understanding based on truth, knowledge and full information, which strengthens goodwill.

Hence, good public relations are essential for building goodwill and a positive image of an organisation.