Commercial Applications
A high percentage of new products fail during this period of Product Life cycle:
- Growth stage
- Decline stage
- Introduction stage
- Maturity stage
Marketing Mix
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Answer
Introduction stage
Reason — The introduction stage is very risky because a high percentage of new products fail during this period. This is due to high costs, low sales volume, limited distribution, lack of consumer awareness and high prices.
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Related Questions
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
- Skimming pricing
- Penetrating pricing
- Cost plus pricing
- Parity pricing
…………… represents an integrated approach to marketing.
- Price mix
- Place mix
- Marketing mix
- Promotion mix
Factors which do not influence price determination is ……………
- Risk
- Goodwill
- Government control
- Buying motive
The main aim of penetrating pricing is to:
- Provide funds for expansion
- Maximize the market share
- Provide a reasonable return on capital
- Avoid price wars