How did the indignities hurled at Indians alienate the British from the Indian masses?

The Englishman in India could insult, humiliate and even kill the Indians at will. An English Magistrate at Agra had issued the following notification: "Every native, whatever his pretended rank may be, ought to be compelled to salute all English gentleman in the streets." Besides, if an Indian was on horse back he had to dismount and stand in a respectful manner until the European had passed him. Such indignities alienated the British from the Indian masses.