How do websites track you online ?

Various types of information used by websites to track us online are as follows:

1. IP Address — From our IP address, a website can determine our rough geographical location.
2. Cookies and Tracking Scripts — They can identify and track our browsing activity across a website.
3. HTTP Referrer — When a link to an outside website on a webpage is clicked, then the linked website will get opened and internally our information will be provided to the linked website.
4. Super Cookies — Super Cookies are persistent cookies that come back even after we delete them.
5. User Agent — It tells websites our browser and operating system, providing another piece of data that can be stored and used to target ads.