Why is Human relation an important element in public relations?

Human relations is an important element in public relations for the following reasons:

1. Based on Dignity and Respect — Human relations means relations between human beings on the basis of human dignity and respect for each other, which is essential for harmonious relationships.

2. Earns Loyalty and Enthusiasm — Employer or management can buy a person's time and actions, but enthusiasm, loyalty and initiative cannot be bought. These qualities have to be earned through good human relations.

3. Internal and External Publics — Good human relations ensure that people get along well with both 'internal' publics (employees) and 'external' publics (consumers, suppliers, community, etc.).

4. Sincere Interest in People — Every person in an organisation is a human being and should show sincere interest in others' official and personal progress, which strengthens organisational bonds.