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Commercial Applications

Which marketing concept places importance to attract and persuade customers to buy the products?

  1. Selling concept
  2. Production concept
  3. Product concept
  4. Societal concept

Markets & Marketing

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Answer

Selling concept

Reason — The selling concept (sales-oriented stage) believes that consumers will not buy enough unless they are approached with substantial selling and promotional efforts. Hence, the focus is on persuading and attracting customers through aggressive selling.

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