It is marketing which has converted yesterday's luxuries into today's necessities. Justify for or against.

For the statement.

Marketing has indeed converted yesterday's luxuries into today's necessities. Items like television, refrigerator, washing machine, mobile phone, two-wheelers and air conditioners — once considered luxuries that only the rich could afford — have today become necessities for the common household. Marketing has played a major role in this transformation by:

1. Creating awareness through advertising and promotion about new products and their benefits.
2. Making products affordable through competition, mass production and easy financing options.
3. Wider distribution through extensive distribution channels making products available everywhere.
4. Building demand by influencing tastes, preferences and lifestyle of consumers.
5. Innovation and improvement in product features increasing consumer dependence on them.