KnowledgeBoat Logo
|

Commercial Applications

Mention any two characteristics of public relations.

Public Relations

2 Likes

Answer

Two characteristics of public relations are:

  1. Planned and Sustained Effort — Public relations is a planned and sustained effort. It is a management function that requires careful planning and continuous implementation, not a one-time activity.

  2. Two-Way Communication — Public relations involves both action and communication programmes. It requires a two-way flow of mutual understanding between the organisation and its publics, based on truth, knowledge and full information.

Answered By

2 Likes


Related Questions