Commercial Applications
Mention any two characteristics of public relations.
Public Relations
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Answer
Two characteristics of public relations are:
Planned and Sustained Effort — Public relations is a planned and sustained effort. It is a management function that requires careful planning and continuous implementation, not a one-time activity.
Two-Way Communication — Public relations involves both action and communication programmes. It requires a two-way flow of mutual understanding between the organisation and its publics, based on truth, knowledge and full information.
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