Mention any two essentials of a brand.

Two essentials of a good brand are:

1. Brief and Simple — The brand name should be short, simple, easy to pronounce, spell, and remember. Long and complex words should be avoided as they create difficulty in reading and remembering. For example, Surf, Lux, Nirma.

2. Distinctive — The brand name should be distinctive and difficult to imitate. It should be unique and different from other brands in the same category, so that consumers can easily identify it.