Commercial Applications
Money spent on advertisement is sheer wastage because:
- It does not add to the utility of products and services.
- Most of the advertisements are either ignored or escape the attention of consumers.
- Either (1) or (2)
- Both (1) and (2)
Answer
Both (1) and (2)
Reason — As per the criticism of advertising, money spent on advertising is sheer waste because it does not add to the utility of products and services, and most of the advertisements are either ignored or escape the attention of consumers. Both reasons are valid criticisms.
Related Questions
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
- Merchandise aids
- Free offer
- Distribution of free samples
- Clearance sale
Which of these best describes the objective of sales promotion?
- To generate a short-term sales increase
- To allow consumers permanent discounted pricing
- To reduce the amount of inventory on hand
- To encourage consumers to choose one retailer as a preferred distributor
"To enhance the goodwill of the firm by promising better quality at fair prices" …………… .
- Is the objective of advertising
- Is the importance of advertising
- Is the disadvantage of advertising
- It is the effect of advertising
Advertising is …………… than personal selling.
- Less flexible
- More flexible
- Very rigid
- All of these