"The objective of advertising is to support dealers." Justify this statement for or against and give a reason.

For the statement.

Yes, supporting dealers is an objective of advertising. Advertising assists dealers and salespersons in the following ways:

1. Advertisements inform consumers about the product, paving the way for the salesman's visit and making selling easier.
2. Advertisements carry details of dealers from where the product is available, helping to direct customers to the correct outlets.
3. Advertising creates demand for products, which makes it easier for dealers to sell them.
4. Pre-sold customers approach dealers ready to buy, reducing the dealer's selling effort.

Hence, advertising helps support dealers and is one of the key objectives of advertising.