Which of the following is not a method of Brand Promotion?

1. Publicity
2. Advertisements
3. Public Relations
4. Quality control

Identify which of this is NOT the advantage of Advertising to the consumers:

1. Advertisement creates a direct link between the Producer and Consumer
2. It provides educational value
3. It reduces the possibility of cheating of consumers
4. It helps to meet the competition in the market

Everyone loves the exclusive discounts and offers that come around during the holiday season. Your brand may already be running some discount offers.

Based on the information given above, which of the statement given below describes the term brand?

1. Brand means the process of assigning a distinctive name to the product by which it is to be known and remembered.
2. Brand means short term incentives of non-recurring nature used to stimulate consumer purchasing and dealer effectiveness.
3. Brand means any identification mark used to identify the product of a seller and to differentiate it from the products of competitors.
4. Brand means the exchange of goods and service for money.

…………… is commercially significant news which has no sponsor and is a credible method of promotion.

1. Advertising
2. Sales promotion
3. Publicity
4. Personal selling