Commercial Applications
One of the additional elements of marketing mix of services is ……………
- Price
- Place
- People
- Promotion
Answer
People
Reason — While the traditional 4 P's (Price, Place, Product, Promotion) apply to goods, the marketing mix of services includes additional elements like People, Process and Physical evidence. People is one of the key additional elements as services involve human interaction.
Related Questions
Factors which do not influence price determination is ……………
- Risk
- Goodwill
- Government control
- Buying motive
The main aim of penetrating pricing is to:
- Provide funds for expansion
- Maximize the market share
- Provide a reasonable return on capital
- Avoid price wars
…………… determines the sales volume and the profit margins.
- Price
- Place
- People
- Promotion
Marketing Mix represents the …………… of an enterprise.
- Total marketing program
- Total selling program
- Promotion techniques
- Total distribution plan