'The organisation has no control over publicity.' Justify this sentence for or against and give a reason.

For the statement.

Yes, the organisation has no control over publicity for the following reasons:

1. Media Controls the Message — In publicity, the media decides what, when, and how to publish news about the organisation. The organisation cannot dictate the content or timing.
2. No Payment Made — Since the organisation does not pay for publicity, it cannot demand favourable coverage.
3. Risk of Bad Publicity — Just as good publicity can enhance the image of an organisation, bad publicity can spoil it. The organisation has no way to prevent negative news from being published.
4. No Sponsor — Publicity has no identified sponsor, so the firm cannot influence the message originating from the media.

Hence, the statement is justified — the organisation has no control over publicity.