Commercial Applications
Packaging is solely concerned with the protection of the product during transportation and has no impact on consumer purchasing decisions.
- True
- False
Answer
False
Reason — Packaging is much more than just protection. A package acts as a silent but forceful salesman at the point of purchase and stimulates impulsive buying. It differentiates a product from its substitutes, helps in branding, and significantly influences consumer purchasing decisions, especially in the era of self-service.
Related Questions
The skimming, penetration, parity are decided in which of the marketing mix strategy?
- Price Decisions
- Place Decisions
- Product Decisions
- Promotion Decisions
Typically profit is negative in which stage of the product life cycle?
- Growth
- Maturity
- Introduction
- Decline
An element of marketing mix, which creates utilities of time, place and possession:
- Place
- Product
- Promotion
- Price
The strategy of selective distribution may be employed during …………… stage of product life cycle.
- Growth
- Maturity
- Introduction
- Decline