Commercial Applications
Which pricing strategy will be used to launch a high end auto motors?
- Parity Pricing
- Skimming Pricing
- Cost Plus pricing
- Penetrating pricing
Marketing Mix
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Answer
Skimming Pricing
Reason — High-end auto motors are distinctive, premium products targeted at affluent consumers. Skimming pricing is appropriate for such highly distinctive products, where a high price is set initially to recover heavy investment costs and 'sell to the classes' who don't mind paying a premium.
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The pricing strategy involves charging according to what competitors are charging:
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