Commercial Applications
The primary purpose of reminder advertising is to introduce new products to the market.
- True
- False
Advertising
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Answer
False
Reason — Reminder advertising attempts to remind people about an existing product, service or idea. Introducing new products is the purpose of informative or concept (pioneering) advertising, not reminder advertising.
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A company launches a new brand of detergent and decides to provide a free bucket with every purchase of the detergent. This strategy is best classified as:
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