"Product differentiation is the main aim of branding." Justify this sentence for or against and give a reason.

For the statement.

Yes, product differentiation is the main aim of branding. Branding helps differentiate a product from competitors' products in the following ways:

1. Unique Identity — A brand gives the product a unique identity through a distinctive name, mark, or symbol.
2. Brand Loyalty — A producer can create a marked preference for his product (brand loyalty) by repeatedly promoting the brand to the public.
3. Recognition — Consumers can easily identify and recognise the branded product, distinguishing it from rival products.
4. Competitive Advantage — Branding helps the manufacturer establish a competitive advantage by creating a perception of uniqueness and superiority.

Hence, the primary aim of branding is to differentiate the product from competitors' products.