Public relations is a propaganda. Give two reasons for or against.

Against the statement. Public relations is NOT propaganda.

1. Two-way Communication vs One-way Propaganda — Public relations involves a two-way flow of mutual understanding between an organisation and its publics, whereas propaganda is one-way and is an instrument of politics and power for social control.

2. Ethical Conduct vs Self-Interest — Public relations recognises ethical conduct and seeks willing acceptance of attitudes and ideas. In contrast, propaganda does not necessarily require ethical content and is guided solely by self-interest. In public relations, the ends can never justify the use of false, harmful or questionable means.