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Commercial Applications

Public relations is a …………… and sustained effort to develop and maintain mutual understanding between an organisation and its various publics.

  1. Planned
  2. Unplanned
  3. Prepared
  4. None of these

Public Relations

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Answer

Planned

Reason — As per the Institute of Public Relations, U.K., "Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public." Therefore, public relations is a planned and sustained effort, not unplanned or merely prepared.

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