Commercial Applications
…………… represents an integrated approach to marketing.
- Price mix
- Place mix
- Marketing mix
- Promotion mix
Marketing Mix
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Answer
Marketing mix
Reason — Marketing mix maintains a balance between the four interrelated elements (product, price, place and promotion). Therefore, marketing mix represents an integrated approach to marketing.
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Related Questions
Which stage of the Product Life Cycle is characterised by saturation in the market?
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- Growth
- Maturity
- Decline
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
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- Penetrating pricing
- Cost plus pricing
- Parity pricing
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- Decline stage
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Factors which do not influence price determination is ……………
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- Government control
- Buying motive