Commercial Applications
Sales promotion, advertising, personal selling and publicity are used for …………… .
- Place
- Product
- Promotion
- Price
Advertising
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Answer
Promotion
Reason — Sales promotion, advertising, personal selling, and publicity are the four elements of the promotion mix. They are all techniques used to promote products and communicate with customers.
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Related Questions
Advertising has been criticised because it …………… .
- Generates employment
- Increases prices of products to the consumers
- Establishes direct link between producer and consumer
- Provides wider choice
…………… ensures uniform standards of quality and design of products to consumers.
- Selling
- Branding
- Advertising
- Publicity
Consumer's continuous preference of a particular brand due to faith in its superiority is termed as …………… .
- Brand Equity
- Brand promotion
- Brand loyalty
- Branding
In advertising, the …………… has control over the contents and the timing of the message.
- Media
- Customer
- Competitor
- Sponsor