Commercial Applications
During the …………… stage, from 1950-1960; marketers' focus shifted from promotion to product improvement?
- Marketing oriented stage
- Product oriented stage
- Production oriented stage
- Sales oriented stage
Markets & Marketing
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Answer
Product oriented stage
Reason — During the product-oriented stage (1950–1960), marketers believed that customers would buy a product if its quality was good. Hence, the focus shifted from promotion to product improvement, with firms making efforts to improve product features and performance.
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