Commercial Applications
In …………… stage, the business marketing focus is changed from buy my product to buy my brand.
- Maturity Stage
- Decline Stage
- Introduction Stage
- Growth Stage
Marketing Mix
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Answer
Growth Stage
Reason — During the growth stage, demand and sales grow rapidly and competition increases. The promotional focus shifts from "buy my product" to "buy my brand" because now multiple competitors offer similar products, and the firm wants to build brand loyalty.
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Related Questions
Inventory control is a part of …………… .
- Place mix
- Product Mix
- Promotion Mix
- Price Mix
Which stage of Product Life Cycle has a greater emphasis on customer service?
- Introduction stage
- Maturity stage
- Growth stage
- Decline stage
Which pricing strategy involves charging according to their competitors?
- Penetrating pricing
- Cost Plus pricing
- Skimming pricing
- Parity pricing
Assertion (A): Parity Pricing is the most logical strategy when it is very difficult to calculate the cost of the products.
Reason (R): When price leadership is well established, setting price according to the competitors is the safest policy.
- (A) is true and (R) is false.
- Both (A) and (R) are true and (R) is the correct explanation of (A).
- Both (A) and (R) are true but (R) is not the correct explanation of (A).
- Both (A) and (R) are false.