Commercial Applications
In this stage of marketing, the motto was to 'Sell what can be produced':
- Product oriented stage
- Production oriented stage
- Marketing oriented stage
- Sales oriented stage
Markets & Marketing
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Answer
Production oriented stage
Reason — In the production-oriented stage (1869–1930), the motto was to 'sell what can be produced.' There was acute shortage of goods, demand exceeded supply, and customers bought whatever was produced. The focus was on mass production and mass distribution.
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