Commercial Applications
In …………… stage there was a mass production, supply exceeds demand.
- Production-oriented stage
- Marketing-oriented stage
- Sales-oriented stage
- Societal Marketing stage
Markets & Marketing
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Answer
Sales-oriented stage
Reason — In the sales-oriented stage (1930–1950), there was mass production and supply exceeded demand. Producers had to use aggressive selling and promotional efforts to dispose of their goods. The motto was 'get rid of what you have'.
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