KnowledgeBoat Logo
|

Commercial Applications

State one difference between institutional advertising and product advertising.

Advertising

3 Likes

Answer

The aim of institutional advertising is to build a favourable image of the organisation rather than to promote the sale of a particular product or service. In contrast, the main objective of product advertising is to promote the sale or reputation of a particular product, brand, or service.

Answered By

3 Likes


Related Questions