Commercial Applications
The traditional channel employed in the distribution of consumer good is:
- Manufacturer-Agent-Wholesaler-Retailer-Consumer
- Manufacture-Agent-Retailer-Consumer
- Manufacture-Wholesaler-Retailer-Consumer
- Manufacture-Retailer-Consumer
Marketing Mix
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Answer
Manufacturer-Wholesaler-Retailer-Consumer
Reason — The 'traditional' or normal channel for the distribution of consumer goods is Manufacturer-Wholesaler-Retailer-Consumer. This channel is suitable where the producer has limited finance and a narrow product line, or where wholesalers provide strong promotional support.
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