Urban Company is Asia's largest online home service platform. Launched in 2014, Urban Company today operates in India, Australia, Singapore, the UAE and the Kingdom of Saudi Arabia. The platform helps customers book reliable and high-quality services-beauty treatments, massages, haircut, home cleaning, handymen, appliance repair, painting, pest control and more-delivery by trained professionals conveniently at home. Urban Company's vision is to empower millions of professionals worldwide to deliver services at home like never experienced before. Urban Company provides a platform that allows skilled and experienced professionals to connect with users looking for specific services. All the professionals, though experienced and skilled, undergo intensive training modules before being allowed to list their services on the platform. Once on the platform, Urban Company's match-making algorithm identifies professionals who are closest to the users' requirements and available at the requested time and date. In reference to the above case, answer the following questions:

(a) What type of Bank account does Urban Company have? Why?

(b) Explain how, the professionals are recruited by Urban Company.

(c) Write about any three External sources of Recruitment.

(d) What services does the Urban Company offer?

(a) Type of Bank Account of Urban Company:

Urban Company would have a Current Account because it is a business enterprise that operates in multiple countries and handles a large number of transactions on a daily basis with customers and service professionals. A current account allows unlimited deposits and withdrawals, which is essential for a business with high transaction volumes. It also offers facilities like overdraft, which helps the company manage its cash flow effectively.

(b) How professionals are recruited by Urban Company:

Urban Company recruits professionals through external sources of recruitment. They attract skilled and experienced professionals (like beauticians, plumbers, electricians, painters, etc.) through advertisements, online platforms, and word-of-mouth recommendations. Even though the professionals are already skilled and experienced, they are required to undergo intensive training modules before being allowed to list their services on the platform. This ensures uniform quality and standardised service delivery to customers. After successful training, professionals are matched with customers through Urban Company's match-making algorithm based on customer requirements and the professional's location and availability.

(c) Three External Sources of Recruitment:

1. Advertisements — Advertisements in newspapers, journals, and online portals are the most widely used method. The job requirements and terms of employment are given, and candidates evaluate themselves and apply.

2. Placement Agencies — Private employment agencies advertise vacancies, receive applications, conduct interviews, and short-list candidates on behalf of employers. They charge a fee but are popular for recruiting managerial and technical personnel.

3. Educational Institutions (Campus Recruitment) — Companies maintain liaison with management and technical institutes. Brilliant students are spotted during their studies and offered jobs on completion of their courses. This is suitable for recruiting engineers, managers, and computer experts.

(d) Services offered by Urban Company:

Urban Company offers a wide range of home services delivered by trained professionals at the customer's doorstep. These services include:

• Beauty treatments and massages
• Haircuts and salon services
• Home cleaning
• Handyman services
• Appliance repair
• Painting services
• Pest control
• Plumbing and electrical work

The services are booked through the platform, and Urban Company's algorithm matches customers with the most suitable professionals available at the requested time and date.