Commercial Applications
The usual source for new products is ……………
- Marketing research
- R&D
- Accidental discoveries
- A variety of sources including customers, competitors
Marketing Mix
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Answer
A variety of sources including customers, competitors
Reason — New products usually come from a variety of sources including customers' needs and feedback, competitors' products, marketing research, R&D departments and even accidental discoveries. Hence, the usual source for new products is not limited to one source but a combination of various sources.
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