Commercial Applications
Answer
Informative Advertising — Informative advertising is a type of advertising whose primary purpose is to inform consumers about a product, service, brand or organisation. It focuses on providing factual information rather than emotional persuasion.
Key features:
It conveys details such as the features, price, uses, availability and benefits of the product or service.
It is widely used during the introduction stage of a new product, when consumers need to be made aware of its existence.
It is also used to inform customers about changes in price, special offers, new variants, or new services.
The aim is to build awareness and understanding, helping consumers make informed buying decisions.
Examples: Advertisements announcing the launch of a new mobile phone with its specifications, or a bank announcing a new fixed deposit scheme with its interest rate and tenure, are typical informative advertisements.
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