Commercial Applications

In advertising, the …………… has control over the contents and the timing of the message.

  1. Media
  2. Customer
  3. Competitor
  4. Sponsor

Advertising

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Answer

Sponsor

Reason — In advertising, the sponsor (advertiser) has control over the contents and timing of the message because they pay for it. This is one of the main differences between advertising and publicity, where media controls the message.

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