Commercial Applications
Advertising is …………… than personal selling.
- Less flexible
- More flexible
- Very rigid
- All of these
Answer
Less flexible
Reason — Advertising is less flexible than personal selling because the message is standardised and non-personal, directed to a mass audience. Personal selling, on the other hand, allows the salesperson to adjust the message according to each customer's needs and reactions.
Related Questions
Money spent on advertisement is sheer wastage because:
- It does not add to the utility of products and services.
- Most of the advertisements are either ignored or escape the attention of consumers.
- Either (1) or (2)
- Both (1) and (2)
"To enhance the goodwill of the firm by promising better quality at fair prices" …………… .
- Is the objective of advertising
- Is the importance of advertising
- Is the disadvantage of advertising
- It is the effect of advertising
Which of the following is/are the criticism(s) of advertising?
- Unproductive
- Demand shift
- Monopoly creation
- All of these
A company launches a new brand of detergent and decides to provide a free bucket with every purchase of the detergent. This strategy is best classified as:
- Advertising
- Publicity
- Sales Promotion
- Branding