Commercial Applications
Assertion (A): Dialogue is an essential part of public relations because it facilitates two-way communication.
Reason (R): Dialogue in public relations is used to impose the organization's views on the public.
- Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of Assertion (A).
- Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
- Assertion (A) is true, but Reason (R) is false.
- Assertion (A) is false, but Reason (R) is true.
Public Relations
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Answer
Assertion (A) is true, but Reason (R) is false.
Reason — Assertion (A) is true because dialogue is a two-way communication between the organisation and its public, which helps reduce prejudice and build mutual confidence. Reason (R) is false because dialogue does not impose views; rather, it requires respect for each other's opinions, impartial listening, and a measure of generosity. If a person goes on talking without allowing others to participate, it becomes a monologue, not a dialogue.
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