Commercial Applications
A brand of cooking oil runs an advertisement campaign highlighting its health benefits, supported by testimonials from nutritionists. This is an example of:
- Informative Advertising
- Concept Advertising
- Reminder Advertising
- Institutional Advertising
Answer
Informative Advertising
Reason — Informative advertising contains information about a product/service, including its features, uses, and benefits. By highlighting health benefits and providing testimonials from nutritionists, the brand is informing consumers about the product's benefits.
Related Questions
Which of the following is the sales promotion tool?
- Discount
- Fest
- High price
- Repeating same product
"Sales promotion activities help to create interest in new products and …………… ."
- Stimulates demand
- Satisfies customers
- Time horizon
- Emphasis
Promotion to marketing means …………… .
- Passing an examination
- Elevation from one grade to another
- Selling the products through various means
- Selling the products in specific area
Which of the following statement(s) is/are correct?
Statement 1: Institutional advertising focuses on promoting a product's features and benefits to consumers.
Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect