What is a brand? How is it different from branding?

Brand — A brand means any identification mark (such as trade name, mark, symbol, picture, design, colour, etc.) used to identify the product of a seller and to differentiate it from the products of competitors. Examples include Dalda ghee, Colgate toothpaste, Lux soap, and Titan watches.

Difference: A brand is the name, mark, or symbol itself, whereas branding is the process of creating and popularising that brand. In simple terms, branding is the activity, while the brand is the result of that activity.