Commercial Applications
Caveat vendor is a principle of:
- Marketing
- Selling
- Personal Selling
- Advertising
Markets & Marketing
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Answer
Marketing
Reason — 'Caveat vendor' (let the seller beware) is a principle of marketing where the seller is responsible for the quality and suitability of the product to the customer. This is in line with the modern marketing concept that focuses on customer satisfaction. In contrast, 'caveat emptor' (let the buyer beware) is associated with the selling concept.
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