Commercial Applications
Companies like Amul and Colgate have well established markets in India. Their advertisement is still a regular feature in multiple newspapers and television channels. Such advertisements can be classified as:
(1) Concept advertisement
(2) Reminder advertisement
(3) Institutional advertisement
(4) Product advertisement
- 1 and 2
- 2 and 3
- 3 and 4
- 2 and 4
Advertising
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Answer
2 and 4
Reason — Since Amul and Colgate are well-established brands, their advertisements are reminder advertisements (to remind consumers about their products) and product advertisements (focused on specific products like butter, milk, toothpaste). They are not introducing new concepts or building institutional images.
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