Commercial Applications
A company decides to change the packaging of its product to make it more eco-friendly. Which elements of the marketing mix does this decision impact?
- Product and Price
- Place and Promotion
- Product and Promotion
- Price and Place
Marketing Mix
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Answer
Product and Promotion
Reason — Packaging is a component of the product mix as it is part of product features. At the same time, eco-friendly packaging can be highlighted in advertisements and used as a promotional tool to attract environmentally conscious customers, thus impacting the promotion mix as well.
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