Commercial Applications
…………… refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
- Channel of distribution
- Direct marketing
- Intensive distribution
- None of these
Marketing Mix
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Answer
Channel of distribution
Reason — A channel of distribution or trade channel is the route or path along which products flow from the point of production to the point of ultimate consumption or use. It starts with the producer and ends with the consumer.
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Related Questions
Which of the following is not included in the function of physical supply?
- Standardization
- Storage
- Packaging
- Transportation
A company decides to change the packaging of its product to make it more eco-friendly. Which elements of the marketing mix does this decision impact?
- Product and Price
- Place and Promotion
- Product and Promotion
- Price and Place
Which of the following is/are correct statement(s)?
Statement 1: Parity pricing is an appropriate strategy when there is little competition and product differentiation.
Statement 2: Cost-plus pricing is used when a firm wants to cover its costs and achieve a reasonable profit margin.
- Only Statement 1 is correct.
- Only Statement 2 is correct.
- Both statements are correct.
- Both statements are incorrect.
The term marketing mix refers to ……………
- An analysis of micro and macro environment of the organization
- A mixture of various decisions to sell more products at any cost
- A customer relationship for long term profit and gain
- A combination of strategic elements to satisfy market needs