Commercial Applications
A company wants to increase its market share rapidly and decides to employ a technique that allows for immediate customer interaction and feedback. Which of the following methods would be most appropriate for this goal?
- Advertising
- Personal Selling
- Public Relations
- Direct Mail Campaign
Sales
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Answer
Personal Selling
Reason — Personal selling involves direct, face-to-face contact between the salesperson and the buyer. It is the most flexible technique and allows immediate two-way communication, on-the-spot clarification of doubts and instant feedback from customers.
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Related Questions
Which of the following is the last step in the process of selling?
- Preparation
- Prospecting
- Closing the sale
- Post-sale follow-up
Keen observation, alert mind, sharp memory and ability to judge people are necessary for a successful ……………
- Promotion
- Salesman
- Advertisement
- None of these
…………… removes the doubts of customers.
- Sales promotion
- Personal selling
- Forecasting
- Advertising
Considering the methods of selling, which statement accurately reflects "Sale on Approval or Return"?
(1) Sale on Approval or Return involves allowing customers to buy products without any intention to return them.
(2) Sale on Approval or Return is solely focused on selling products in bulk to wholesale buyers.
(3) Sale on Approval or Return gives customers the option to return products within a specified period if they are not satisfied.
(4) Sale on Approval or Return requires customers to make an immediate purchase decision without any consideration.
- Only 1
- 2 & 3
- Only 3
- 3 & 4