Commercial Applications
Describe the present status of Public Relations.
Public Relations
2 Likes
Answer
The present status of public relations is as follows:
Management Function — Public relations has now developed as a management function. It has acquired a professional status.
Professional Approach — Like any profession, public relations is concerned with gathering information about particular interests, understanding the policies of specialised agencies, and determining the abilities of these agencies to meet these interests.
Two-way Function — It seeks not only to inform the public but also to secure better understanding of public attitudes towards business and take positive steps to gain public understanding and goodwill.
Art and Science — Public relations has become a serious business. It is an art as well as a science that deals with difficult problems of how an institution or organisation can get along satisfactorily with other institutions and groups.
Broad Concept — Public relations is not a narrow set of rules; it is a broad concept. It is an entire body of relationships that creates and sustains impressions.
Organised Activity — In today's business, public relations is an organised activity. Large and progressive companies have public relations departments and officers to establish and maintain their goodwill.
Two-way Communication — The fundamental purpose of public relations activities is to establish a two-way flow of mutual understanding based on truth, knowledge and full information.
Essential for All Organisations — No institution, industry or democratic government can operate successfully without the cooperation of the public.
Inward and Outward Activity — A public relations policy includes both inward activity (to assess company's policies and behaviour) and outward activity (to inform the public about the company and its achievements).
Recognition of Public Opinion — The philosophy underlying public relations today is the recognition of the ultimate authority of public opinion.
Answered By
3 Likes
Related Questions
With reference to Public Relations, write a short note on Role of ethics in business.
Name and explain the scope of Public Relations with reference to any two stakeholders who create an impact on the business organisation.
Public Relations help to inform, educate and persuade media. Write any five points to explain the scope of Public Relations.
CASE STUDY
Innovation and brand consultant, Anisha Motwani, believes that free trials or sampling as a strategy is mostly prevalent and successful in categories that have deep seated habits and have high frequency of consumption. Brand switching in this category require attitude and behavior changes and free sampling influences customers to try new brands and thus increasing the probability of purchase. Such categories could include newspapers, food products, etc. Free trials can also be found in case of expensive offerings where consumers prefer sampling before making a final commitment……
Success of Reliance Jio in the intensely competitive Indian telecom market brings forth the strength of trial marketing strategy, even in the service industry. Reliance Jio Infocomm Ltd offered free sampling of Jio's voice calling, text messaging, and data services, and acquired stupendous 100 million subscribers, of which it continued to retain 72 million even after the free trial period ended.
Conventional wisdom suggests that brands that indulge in trials and discounts erode brand value. Here's the reality though. People value brands. But people also seek value for money ……
Source:
https://www.ascdegreecollege.ac.in/wp-content/uploads/2020/12/Marketing-Management-Indian-Cases.pdfWith reference to the case study answer the following question:
Which scope of public relations has been emphasised in the case study? Explain its importance to business.