Commercial Applications
Direct selling, as a channel of distribution, has become popular due to the ……………
- availability of expert services of middlemen
- concentrated markets
- relief from the problem of distribution
- increasing cost of distribution
Marketing Mix
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Answer
increasing cost of distribution
Reason — Direct selling has become increasingly popular due to increasing costs of distribution, scattered markets, cut-throat competition, the desire to maintain control over distribution, and modern means of communication.
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Reason (R): When price leadership is well established, setting price according to the competitors is the safest policy.
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