Commercial Applications
With reference to growth stage of Product life cycle, which statement is/are NOT correct?
(1) New models of products are introduced.
(2) Sales fall down sharply.
(3) Distribution is widened.
(4) Prices are at competitive levels.
- 1 and 3
- 2 and 3
- 3 and 4
- Only 2
Marketing Mix
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Answer
Only 2
Reason — During the growth stage, sales grow rapidly (not fall sharply). Sales falling sharply is a characteristic of the decline stage. The other statements — introduction of new models, widened distribution, and competitive pricing — are all correct features of the growth stage.
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